Senior Product Marketing Manager, Labs & Research

The role

You will be the product marketer for the Labs & Research business. You will own positioning, run go-to-market plans for products and benchmarks, and build sales enablement materials.

What you will do

• Own the positioning for Handshake AI Labs and each of its offerings.
• Run the go-to-market plan for new Labs products and each public benchmark.
• Build the launch playbook.
• Build sales enablement materials including pitch narratives, one-pagers, case studies, and battlecards.
• Provide market, customer and competitive insight to research and product teams.
• Define and report on marketing measurement.
• Manage and grow the Labs product marketing team.

Required qualifications

• 6+ years in product marketing, including marketing a technical product to a technical buyer (ML teams, researchers, developers, data scientists)
• 2+ years managing product marketers
• Experience building positioning and messaging from scratch
• AI/ML fluency to read a benchmark paper and ask researchers questions
• Experience building sales enablement that a go-to-market team used
• Experience running competitive analysis
• Clear writing and judgment

Nice to have

• Experience at an AI lab, AI data or evals company, developer tools or research-led company
• Experience launching benchmarks, research reports, datasets or APIs
• Experience building a marketing function or team from zero

Benefits

• Equity in a fast-growing company
• 401(k) match
• Competitive compensation
• Financial coaching
• Paid parental leave
• Fertility benefits
• Parental coaching
• Medical, dental, and vision
• Mental health support
• $500 wellness stipend
• $2,000 learning stipend
• Ongoing development

About the company

Handshake powers 30 million job seekers, 1 million+ employers, and 1,600 educational institutions. Handshake AI works with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data.