Product Marketing Manager

The role

This product-focused role on the growth team works with the Head of Growth and founders to communicate product value. The person will create assets for product features, manage newsletters, and develop sales materials and customer communications.

What you will do

• Develop and execute go-to-market strategies for new products and features
• Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators
• Build assets around product features, including release notes, in-product updates, newsletters, and website content
• Manage customer references, case studies, and proof-of-value content
• Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs
• Collaborate closely with product, sales, and growth teams
• Track feature adoption, customer engagement, and feedback
• Support field and partner teams with content
• Ensure product storytelling is consistent across all channels

Required qualifications

• Excellent written and verbal communication skills
• 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles
• Strong understanding of enterprise sales motions
• Strong understanding of technical concepts including generative AI and agentic AI
• Experience collaborating closely with product, sales, and growth teams
• Extreme ownership and organization
• Self-starter who thrives in a fast-paced, highly autonomous environment
• Comfort with data and performance tracking
• Ability to leverage AI tools to accelerate research, messaging, and asset creation

Nice to have

• Basic technical skills
• Background in supply chain, logistics, or enterprise software industries
• Comfort creating visual assets or collaborating closely with design
• Experience with Salesforce

Benefits

• Healthcare
• Dental
• Vision coverage
• Equity in a high-growth startup

About the company

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. The company was born in Y Combinator and is backed by investors including a16z, Base10, Prysm Capital and Eurazeo.