Happyrobot.Ai
Head of Product Marketing
San Francisco, Remote. Posted a month ago
The role
You will build and lead the Product Marketing function at HappyRobot. You will own product positioning, messaging, and go-to-market strategies while working with founders and cross-functional teams.
What you will do
- Own product marketing strategy including positioning, messaging, launches, and competitive intelligence
- Develop core product positioning and messaging frameworks
- Lead go-to-market strategy for major features and announcements
- Define key personas and create messaging to influence decision to buy
- Build and scale product marketing assets across website, sales materials, and newsletters
- Create sales and customer enablement programs like decks, one-pagers, and battlecards
- Partner with Product and Sales to bring customer insights and market trends into GTM strategy
- Recruit individuals to expand the product marketing team
Required qualifications
- 8+ years of experience in product marketing
- Proven experience owning product marketing strategy and leading cross-functional go-to-market initiatives
- Excellent written and verbal communication skills
- Strong understanding of enterprise sales motions
- Strong understanding of generative AI, agentic AI, automation, and emerging technologies
- Experience developing positioning, messaging, competitive differentiation, and go-to-market strategies
- Experience partnering closely with founders, executives, Product, Sales, Marketing, and Customer teams
- Extreme ownership and strong organizational skills
- Self-starter who can leverage AI tools to accelerate research, messaging, and asset creation
Nice to have
- Experience building or leading a Product Marketing function at a high-growth startup
- Comfort creating visual assets or collaborating closely with design
- Experience with Salesforce
Benefits
- Healthcare
- Dental
- Vision coverage
- Equity in a high-growth startup
About the company
HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. The company is backed by a16z, Base10, Prysm Capital and Eurazeo.