Performance Marketing

The role

This is a paid acquisition-focused role on the Growth team. You will own strategy, execution, and performance across the funnel from awareness to pipeline.

What you will do

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative
• Partner with design and content to build ad creative and landing pages
• Set up and maintain tracking, attribution, and performance dashboards
• Collaborate with Sales and RevOps to ensure paid pipeline is tracked and handed off
• Test and scale new channels
• Lay the groundwork for a performance marketing team and hire and manage that team over time

Required qualifications

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
• Good taste and basic design skills

Nice to have

• Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
• Experience scaling paid channels from early traction to meaningful, repeatable spend
• Prior experience building and managing a performance marketing team
• Familiarity with marketing automation and attribution tools (e.g., HubSpot, Salesforce, GA, tag managers)

Benefits

• Healthcare
• Dental
• Vision coverage
• Equity in a high-growth startup

About the company

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. They are backed by a16z, Base10, Prysm Capital and Eurazeo with over $200M raised.