Performance Marketing & Paid Acquisition Lead

The role

You will own the paid growth machine end-to-end by managing digital channels to drive qualified demand. You will optimize the full funnel from click to bind and automate campaign management using AI and engineering partnerships.

What you will do

• Manage and scale campaigns across Google, Meta, and lead-bidding marketplaces
• Control budget against CAC, conversion, and throughput
• Optimize landing pages, messaging, and conversion flows
• Partner with sales to read lead quality and adjust targeting
• Run A/B tests across ads, creative, audiences, and landing pages
• Work with engineering to automate bidding, pacing, attribution, and reporting
• Use AI tools to generate and test creative at scale

Required qualifications

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles
• Hands-on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets
• Experience running and optimizing lead-based acquisition funnels
• Strong understanding of CAC, conversion rates, attribution, and funnel economics
• Experience with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks
• Ability to run structured experiments across creatives, audiences, landing pages, and channels
• Comfort owning performance outcomes tied to pipeline and revenue
• Highly analytical mindset with strong spreadsheet skills
• Willingness to work on-site in San Francisco
• This is not a brand role

Nice to have

• Experience with lead bidding marketplaces or third-party lead sources
• Familiarity with tracking systems and closed-loop attribution
• Experience supporting multi-vertical acquisition strategies
• Exposure to automation, scripting, or AI tools for creative generation or campaign optimization
• Prior startup or high-growth company experience

Benefits

• Uber commuter benefits
• Meals provided — breakfast, lunch, and dinner
• Snacks, drinks, and coffee stocked daily
• Free gym membership
• Health, dental, and vision insurance

Before you apply

• Send your resume and one channel or campaign you scaled efficiently including CAC and conversion before and after

About the company

Harper is an AI-native commercial insurance company in San Francisco. They are rebuilding the business as software to turn expert human judgment into compute.