ABM Lead

The role

You will build and own the account-based marketing strategy to identify and engage target accounts through multi-channel campaigns. You will partner with sales and growth teams to drive pipeline and revenue across multiple verticals.

What you will do

• Build the ABM strategy.
• Design and run industry-specific programs to engage target accounts.
• Develop processes for identifying accounts using firmographic, behavioral, and trigger-based signals.
• Orchestrate multi-channel campaigns across email, paid, content, and direct channels.
• Partner with producers and SDRs to align targeting, sequencing, and messaging.
• Develop vertical playbooks for scaling into new industries.
• Track performance against pipeline and revenue outcomes.

Required qualifications

• 5+ years of ABM, demand generation, or B2B marketing experience, with direct ownership of pipeline outcomes
• Hands-on experience running ABM campaigns across at least two channels (paid, email, direct mail, events, or comparable)
• Proven ability to build target account lists and segment them by industry, trigger, or buying stage
• Experience collaborating directly with a sales or producer team on account strategy and outreach sequencing
• Strong analytical skills
• Excellent project management skills
• Based in San Francisco or willing to relocate

Nice to have

• Experience in commercial insurance, benefits, or another industry with complex, trigger-driven buying behavior
• Familiarity with intent data platforms (6sense, Bombora, Demandbase, or comparable)
• Background building ABM programs targeting SMB owners or founders
• Experience developing vertical-specific messaging frameworks or personas
• Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, or comparable)

Benefits

• Uber commuter benefits
• Meals provided — breakfast, lunch, and dinner
• Snacks, drinks, and coffee stocked daily
• Free gym membership
• Health, dental, and vision insurance

Before you apply

• Send your resume and one vertical or account segment you targeted — how you approached it, and what it produced.
• People screen — fit and alignment
• Lead screen — skills and judgment
• Super day — how you operate in real time

About the company

Harper is an AI-native commercial insurance company in San Francisco. They are rebuilding the business as software to turn expert human judgment into compute.