Harvey
Integrated Campaigns Lead
New York. Posted 3 months ago
The role
The Integrated Campaigns Lead will set global integrated campaign strategy and build the function responsible for audience engagement and growth. This player-coach role involves defining audiences, designing coordinated programs, and building the team and operating model.
What you will do
- Set Harvey's global integrated campaign strategy.
- Turn audience insight into differentiated positioning.
- Translate company priorities into market-facing programs.
- Orchestrate the full marketing system including digital, social, communications, and events.
- Build the measurement system including KPIs and dashboards.
- Build the team and operating model.
- Raise the creative and strategic bar.
- Build an AI-native campaign engine.
Required qualifications
- 8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.
- A record of building and scaling teams, programs, or operating models.
- Experience building and leading exceptional teams.
- Strong commercial instincts with ownership of multi-million-dollar investments.
- Exceptional positioning and messaging judgment.
- Exceptional cross-functional influence.
- Hands-on fluency with AI.
- A player-coach operating style.
- Comfort with ambition and ambiguity.
About the company
Harvey is transforming how legal and professional services operate by combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise.