Field Marketing Manager

The role

You will own and execute field marketing strategy in the US market. This includes planning and delivering first-party and third-party events, regional activations, and integrated campaigns to drive pipeline and revenue.

What you will do

• Own the planning and execution of US field marketing programs including first-party and third-party events.
• Design and deliver field marketing initiatives to drive pipeline and lead generation.
• Partner with the US GTM team to develop territory-based and account-focused event strategies.
• Manage end-to-end event delivery including budgets, logistics, vendors, and on-site execution.
• Lead the development of scalable field marketing playbooks, processes, and best practices.
• Manage relationships with external agencies, event partners, and third-party organizers.
• Track, analyze, and report on the performance of field marketing activities.

Required qualifications

• 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
• Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills.

Nice to have

• Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms
• Experience marketing to legal, financial services, consulting, or other high-touch professional audiences

About the company

Harvey is transforming how legal and professional services operate by combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise.