Director, Provider Growth Marketing

The role

The Director, Provider Growth Marketing will lead the team to drive acquisition of high-quality providers into Headway's network. You will own and scale the channel portfolio and manage a team to accelerate provider base growth.

What you will do

• Accelerate the already rapid growth of Headway’s provider base
• Own and scale the channel portfolio including paid, organic, lifecycle, and referral
• Test new channels, strategies, and campaigns to drive new growth
• Hire, coach, and manage the team who run these channels
• Drive how the company segments and de-averages the approach to acquisition
• Partner closely with Sales, RevOps, Finance, and R&D to align on growth goals
• Bring an AI-native approach to accelerate experimentation

Required qualifications

• Experience leading a marketing organization using multiple channels including SEM, social, organic, lifecycle, and referral
• Experience at a company with an acquisition machine as large or larger than Headway's
• Track record of launching impactful new channels, strategies, and rapid experimentation
• Fluency in SEM/paid social and organic demand generation
• Experience with multiple approaches to paid acquisition such as CPA and TRoAS
• Experience hiring, developing, and managing channel managers and ICs
• Track record of collaborating with finance, R&D, and sales

Nice to have

• Can be a thought leader for how Headway's approach should evolve
• Opinionated about how performance marketing should be measured

Benefits

• Medical
• Dental
• Vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• Paid parental leave
• Paid medical leave
• Paid caregiver leave

About the company

Headway is a Series D company with $325M+ in funding building a new mental healthcare system. They provide software for over 90,000 providers to run their practices.