Digital Marketing Channel Manager, Affiliate and Creator/Influencer

The role

You will manage affiliate, listicle, and creator/influencer programs to help people find mental health care. You will handle placements, sponsorships, and creator management through Impact while managing scale and cost.

What you will do

• Get Headway live on all relevant paid listicles and negotiate placement, rank, and terms
• Earn spots in organic listicles through outreach, PR, and strong publisher relationships
• Find and test sponsorships with high contextual relevance
• Build and manage creator and influencer program through Impact
• Partner with Brand team to ensure partners respect brand guidelines and healthcare claims rules
• Grow the channel against scale and CAC goals
• Find ways to measure incrementality

Required qualifications

• Hands-on experience running affiliate, listicle, and creator or influencer programs
• Experience on platforms like Impact
• Ability to grow volume while holding CAC
• Understanding of incrementality and ways to measure it
• Ability to build and maintain relationships with publishers, creators, and partners
• Ability to keep partners on brand

Nice to have

• partnerships experience in healthcare or other regulated categories

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

Before you apply

• Headway participates in E-Verify

About the company

Headway is a Series D company building a new mental healthcare system by automating insurance and administrative work. They provide software for over 90,000 providers to serve over 2.6 million patients.