Director, Consumer Comms & Social Media

The role

This person will build and lead the consumer communications and social media function from the ground up. They will manage a content flywheel across earned media, organic social, and content marketing to raise brand awareness.

What you will do

• Set messaging and strategy for consumer communications and earned media.
• Maintain relationships with reporters at consumer outlets and manage an agency partner.
• Work with research and analytics teams to create a data storytelling content flywheel.
• Build and lead the organic social team and set channel strategy.
• Develop content for organic social to drive engagement.
• Own content for patient brand communications across blog, YouTube, and substack.
• Ensure content is surfaced in search and AI tools.
• Monitor cultural trends to integrate the brand into relevant conversations.
• Lead and grow a small team as a player-coach.

Required qualifications

• 10+ years in consumer communications.
• At least 3+ years in-house leading teams.
• Experience leading or partnering closely with social or content marketing.
• Experience building a consumer communications or brand function from the ground up.
• Deep media relations skills.
• Real relationships with reporters at relevant consumer outlets.
• Experience managing an agency.
• Strong data storytelling skills.
• Experience leading organic social.
• Ability to act as a builder and player-coach.

Nice to have

• Worked in mental health or another regulated industry.

Benefits

• Medical
• Dental
• Vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• Paid parental leave
• Paid medical leave
• Paid caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system by automating insurance and administrative work. They provide software for over 90,000 providers serving over 2.6 million patients.