Staff Product Marketing Manager (PMM), Provider Experience

The role

You will help providers discover, adopt, and get lasting value from Headway products. You will shape how new capabilities are brought to market and build a differentiated story around the value delivered.

What you will do

• Build deep provider insight to inform product decisions.
• Own provider positioning and messaging.
• Lead Provider Experience GTM to drive adoption, engagement, and retention.
• Lead GTM channel planning and execution.
• Identify high-impact opportunities to improve provider experience.
• Equip teams with frameworks and tools to tell a consistent story.

Required qualifications

• 8+ years of significant PMM experience in consumer, marketplace, SMB, subscription, or product-led businesses.
• Track record of bringing products to market and driving adoption.
• Ability to build positioning and messaging and influence Product strategy.
• Understanding of how to drive product adoption and engagement to measurable business outcomes.
• Comfortable with ambiguity and prioritizing what matters most.
• Ability to lead complex cross-functional work without formal authority.
• Ability to hold strong points of view with senior stakeholders and change them when evidence changes.
• Use AI to improve work and build workflows.

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system. They provide software for over 90,000 providers to run their practices.