Lifecycle Marketing Manager, Provider Experience

The role

You will own the lifecycle marketing system end to end for the Provider Experience team. You will segment providers, build triggers, and ship campaigns in Iterable and Intercom to drive product adoption and engagement.

What you will do

• Build and shape the lifecycle program
• Design the provider journey using behavioral signals
• Build and launch journeys hands-on using Iterable and Intercom
• Create a continuous test-and-learn engine
• Partner across Product, Product Marketing, Customer Success, and Creative
• Measure lifecycle performance and build measurement approaches

Required qualifications

• At least 5+ years working in a marketplace, subscription, or product-led environment
• Experience building lifecycle programs that changed customer behavior
• Ability to develop strategy and build journeys hands-on in platforms like Iterable
• Experience forming hypotheses and running experiments
• Experience using behavioral data to create segmentation and triggered experiences
• Experience working closely with product teams

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system by automating insurance, credentialing, claims, and payment reconciliation. Over 90,000 providers across all 50 states run their practice on their software.