Staff Product Marketing Manager (PMM), Provider Growth

The role

You will shape provider growth strategy, build positioning and messaging, and lead GTM efforts to drive provider acquisition, activation, and early engagement. You will partner with cross-functional teams to turn provider insight into strategies for product adoption, engagement, and retention.

What you will do

• Build deep provider insight regarding the provider, market, and competitive landscape.
• Own provider positioning and messaging.
• Lead Provider Growth GTM strategies for acquisition, activation, and early engagement.
• Lead GTM channel planning and execution.
• Identify high-impact opportunities to attract and activate providers.
• Equip Growth, Sales, Enablement, and Customer Success teams with frameworks and tools.

Required qualifications

• 8+ years of significant PMM experience in consumer, marketplace, SMB, subscription, or product-led businesses.
• Track record of driving customer acquisition and activation.
• Ability to build positioning and messaging and influence Product and Growth strategy.
• Understanding of how to drive provider acquisition and activation.
• Comfortable with ambiguity and prioritizing what matters most.
• Ability to lead complex cross-functional work without formal authority.
• Ability to hold strong points of view with senior stakeholders.
• Use AI to improve work and build workflows.

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company with $325M+ in funding building a new mental healthcare system. They provide software for over 90,000 providers to run their practices.