Digital Marketing Channel Manager, Social & Premium Video

The role

You will be the senior, hands-on owner of paid social and premium video channels. You will use AI and AI agents to automate channel work and drive patient growth.

What you will do

• Own paid social Meta end to end including strategy, budget, buying, optimization, and scaling
• Launch and scale premium video OLV and CTV
• Lead creative strategy and testing with internal teams, external agencies, and Product Marketing
• Build AI and agent workflows to automate creative variation, campaign builds, QA, pacing, reporting, and insights
• Design incrementality tests and turn results into budget and creative decisions
• Share learnings and AI playbooks across Patient Growth

Required qualifications

• Experience managing Meta ad budgets of $50M+ per year
• Ability to work as an IC
• AI-native with concrete examples of AI processes or agents built to change how work gets done
• Creative thinker with a performance-first mindset
• Rigorous with data and measurement
• Comfortable with incrementality, attribution, and MMM trade-offs

Nice to have

• healthcare or regulated-category advertising experience

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system. They provide software for over 90,000 providers to manage their practices and serve over 2.6 million patients.