Senior Digital Marketing Channel Manager, SEO & AEO

The role

You will own the SEO and AEO strategy and roadmap for patient acquisition. You will build long-tail and programmatic content and use AI workflows to drive results.

What you will do

• Own Headway's SEO and AEO strategy and roadmap for patient acquisition
• Make Headway the brand AI assistants recommend and cite
• Build and scale long-tail and programmatic content
• Lead link building, digital PR, and partnerships
• Partner with the Growth PM and engineering on technical priorities
• Design and run AI workflows and agents for research, content production, outreach, and monitoring
• Run fast experiments and report on channel performance

Required qualifications

• 8+ years of SEO experience with a record of growing organic acquisition
• Recent, hands-on wins in AEO
• Ability to explain how AEO differs from SEO
• Ability to be a hands-on IC and channel owner
• AI-native with experience building AI processes or agents
• Growth hacker mindset with fundamentals in link building and long-tail content
• Technical enough to diagnose site issues and set strategy with product and engineering

Nice to have

• experience in digital health, telehealth, or another YMYL category

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system by automating insurance and administrative work. They provide software for over 90,000 providers to serve over 2.6 million patients.