Lifecycle Marketing Lead, Patient

The role

You will build the owned-channel relationship with every Headway patient from first contact through long-term care. You will use email, SMS, push, and in-app messaging to help people access and sustain mental health care.

What you will do

• Design and build triggered lifecycle journeys across email, SMS, push, and in-app
• Own segmentation end-to-end including pulling audiences and validating event data
• Design and run A/B and multivariate tests
• Build from a queue of campaign ideas and backlog
• Partner with Product to align lifecycle programs to product milestones
• Work with Engineering to instrument behavioral events and build notification infrastructure
• Collaborate with Data Science to bring predictive signals into campaign triggers
• Build and maintain an experimentation roadmap

Required qualifications

• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app
• Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool
• Consumer health, wellness, subscription, or financial services background
• Have personally designed, run, and analyzed A/B tests in lifecycle
• Comfortable with data: pull a segment, validate event data, and QA a campaign flow without filing a data ticket
• Active practitioner with AI tools

Nice to have

• Comfortable in ambiguity

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system. They provide software for over 90,000 providers to automate admin work and manage care.