Director, Payer Marketing

The role

The Director of Payer Marketing will build and lead a new function to establish Headway as a credible voice for health plans. This player-coach role involves setting payer marketing strategy, defining the operating model, and commercializing new payer solutions.

What you will do

• Set the payer marketing strategy including positioning, narrative, and GTM plan.
• Build the payer marketing function from zero, including team structure and metrics.
• Author a category story for plans, providers, and partners.
• Partner with Product and Payer/Commercial teams to commercialize new payer solutions.
• Translate clinical data into outcomes narratives, benchmarks, and insight reports.
• Drive field marketing and enablement including pitch decks, RFP support, and case studies.
• Plan and execute conference presence, customer events, and executive experiences.
• Track competitor positioning to arm leadership and commercial teams.
• Measure relationship depth and commercial impact.

Required qualifications

• Enterprise B2B product marketing leader with 10+ years of experience.
• 5+ years of experience managing teams.
• Track record in positioning, messaging, GTM, enablement, and competitive intel.
• Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
• Experience where marketing moved commercial outcomes like win rates or deal terms.
• Experience doing expand-after-land marketing at enterprise scale.
• Ability to influence without authority.
• Comfortable with complexity and uncertainty in fast-moving environments.
• Experience building a function, process, or go-to-market motion from scratch.

Benefits

• Medical
• Dental
• Vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• Paid parental leave
• Paid medical leave
• Paid caregiver leave

Before you apply

• Headway participates in E-Verify.

About the company

Headway is a Series D company with $325M+ in funding building a mental healthcare system by automating insurance admin work. They provide software for over 90,000 providers serving over 2.6 million patients.