Director, Patient and Brand Marketing

The role

You will lead a team responsible for product marketing and brand marketing, including media partnerships and creative strategy. You will drive brand awareness, trust, and efficient patient growth through various marketing levers.

What you will do

• Bring consumer product experiences to market for patients.
• Develop understanding of the mental healthcare journey to inform products and messaging.
• Plan 360 advertising campaigns, influencer marketing, brand partnerships, activations and experiences.
• Manage large budgets and optimize spend and channel mix.
• Shape products, content, and experiences to make the brand distinct.
• Own brand and patient marketing outcomes including awareness, perception, and conversion.
• Use A/B testing, incrementality testing, brand trackers, media mix and attribution modeling.
• Attract, develop, and retain high-performing marketers.

Required qualifications

• Experience across brand marketing, product marketing, and integrated marketing.
• At least 3 years of hands-on media experience.
• Experience leading or partnering closely with product marketing teams.
• Experience driving brand strategy, creative and partnerships for products or services in highly competitive, regulated categories.
• 15+ years of marketing experience, mix of agency and in-house, working at best-in-class consumer tech brands.

Nice to have

• multi-sided marketplaces a plus

Benefits

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave

About the company

Headway is a Series D company with $325M+ in funding building a new mental healthcare system. They provide software for over 90,000 providers to manage their practices and serve over 2.6 million patients.