Staff Product Marketing Manager (PMM), Patient Growth

The role

You will shape the patient journey from search to engagement. You will work across Growth and Lifecycle, partnering with Product, Research, and Creative to drive acquisition, activation, and retention.

What you will do

• Own the patient journey using insights to influence Product and GTM.
• Identify high-impact opportunities using customer insight and funnel data.
• Reduce friction through better messaging and information sequencing.
• Build messaging frameworks and launch narratives for patient positioning.
• Partner across Growth and Lifecycle to lead patient GTM.
• Develop hypotheses and run experiments to improve the patient journey.
• Shape how the team approaches consumer Product Marketing.

Required qualifications

• 8+ years of significant experience in product marketing or growth marketing.
• Meaningful consumer-facing work and ownership of business outcomes.
• Deep customer curiosity to turn qualitative insight and quantitative evidence into decisions.
• Understanding of consumer funnels and comfort working across acquisition and lifecycle.
• Strong experimentation habit using hypotheses.
• Strong strategic writer for positioning, messaging, briefs, and narratives.
• Experience working in a regulated or highly constrained consumer category.
• Comfort with ambiguity.
• Ability to influence senior stakeholders and update thinking based on evidence.
• Thoughtful use of AI in workflow.
• Ability to point to measurable examples where work changed customer behavior and business outcomes.

Benefits

• Medical
• Dental
• Vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• Paid parental leave
• Paid medical leave
• Paid caregiver leave

About the company

Headway is a Series D company building a new mental healthcare system. They provide software for over 90,000 providers to manage their practices and serve over 2.6 million patients.