Product Marketing Lead

The role

You will own content strategy and hands-on production for a B2B, sales-led business. You will create technical product stories, customer case studies, and sales materials to help developers and business leaders understand the platform.

What you will do

• Own content strategy and the editorial calendar
• Produce product explainers, technical articles, customer stories, and solution pages
• Build content for sales-led growth including decks, one-pagers, and evaluation guides
• Develop credible technical stories by interviewing engineers, researchers, and customers
• Build customer proof through use cases and case studies
• Adapt core content for the website, blog, email, LinkedIn, and sales outreach
• Improve content based on qualified engagement and contribution to pipeline
• Contribute to messaging and positioning
• Bring market insight into product decisions

Required qualifications

• 5+ years in B2B product marketing
• Substantial ownership of content strategy and production for a sales-led business
• Exceptional writing ability
• Demonstrated success marketing to developers or technical buyers
• Strong technical fluency
• Experience supporting sales teams through complex buying processes
• Track record taking content from research through publication and distribution
• Include writing samples that show developer-facing work, customer storytelling, or sales content

Nice to have

• Experience with AI, developer tools, APIs, or infrastructure

Benefits

• Competitive compensation and equity
• Healthcare (Silver PPO Medical, Vision, Dental)
• 401K
• Lunch and snacks at the office

About the company

Hedra is a research and infrastructure lab advancing post-training and inference for multimodal and physical AI. The team works fully in person in San Francisco.