Marketing Lead

The role

This role leads the execution of the Japan marketing strategy by translating global positioning into local campaigns. You will manage day-to-day marketing for the region, partnering with sales and regional leadership to generate pipeline through campaigns, events, and partnerships.

What you will do

• Execute Heidi's Japan marketing strategy in line with global and local leadership direction
• Act as the day-to-day marketing lead for Japan
• Drive qualified pipeline by running regional campaigns across inbound and outbound channels
• Support lead qualification, nurturing, and handover into sales
• Build a consistent brand presence across the market
• Support PR, media, and thought leadership
• Contribute to case studies, long-form content, and executive messaging
• Plan and deliver regional events, conferences, and activations
• Manage relationships with internal marketing resources and external agencies
• Track campaign and event performance and share insights with teams

Required qualifications

• 5+ years of marketing experience in healthcare, health tech, or regulated B2B environments
• Fluent in Japanese
• Strong working English
• Experience supporting enterprise or complex sales environments in Japan's healthcare or life sciences sector
• Comfortable balancing strategic thinking with hands-on execution in a fast-scaling organisation with limited support infrastructure

Nice to have

• Passion for AI, shown through hands-on building, prototyping, or side projects

Benefits

• You set your schedule
• We value sustainable performance and mental health

About the company

Heidi is building the future of healthcare by providing clinicians with AI Care Partners. Their clinical AI products support over 2.5 million patient sessions a week across 190+ countries.