Director of Product Marketing

The role

You will own positioning, messaging, go-to-market strategy, and sales enablement for Heidi's clinical AI tools. You will work with Product, Sales, and Marketing to drive product launches and market success.

What you will do

• Own positioning and messaging across the product suite
• Build messaging for clinicians and clinical, operational, IT, and executive buyers
• Own GTM strategy for major product launches
• Partner with Product to bring customer and competitive insight into development
• Drive cross-functional launch execution
• Own customer research, win/loss analysis, and competitive intelligence
• Create product marketing materials for Sales including pitch decks and solution briefs
• Turn customer outcomes into case studies, ROI stories, and references
• Support strategic deals with tailored messaging and objection handling

Required qualifications

• 7+ years of product marketing experience
• Track record of independently owning positioning, messaging, and go-to-market strategy
• Experience working closely with Product and Sales to launch products and support sales motions
• Exceptional writing and storytelling skills
• Strong customer and commercial instincts
• Comfortable operating as a senior IC
• Comfortable moving quickly and making decisions with imperfect information

Nice to have

• Experience in healthcare, health tech, or clinical software
• Experience bringing AI products to market
• Experience selling into health systems or other complex enterprise organizations

Benefits

• Generous Healthcare, Dental, and Vision benefit options 90%+ paid for by Heidi
• 401k with 3% match
• $100/month Healthy Heidis budget
• $700/year learning & development budget
• Recharge Days after major pushes

About the company

Heidi is building an AI Care Partner that works alongside clinicians. The team includes doctors, engineers, designers, researchers, and creatives.