Community Engagement Lead (BrightLife Kids - SF Bay Area)

The role

You will drive the adoption of BrightLife Kids by building partnerships and executing outreach strategies across the San Francisco Bay Area. You will manage a regional portfolio, engage with community stakeholders, and participate in field marketing events.

What you will do

• Develop outreach and marketing strategies for specific demographics, cultures, and ethnicities.
• Create a partnership strategy to foster mutual referrals.
• Build and nurture relationships with senior external partners like county health officials and school district leadership.
• Manage a regional portfolio with significant autonomy.
• Identify service gaps and contribute to the design of new assets and engagement tactics.
• Leverage networks and research methods to identify contacts within the target county.
• Navigate and persuade audiences from grassroots groups to executive-level public health boards.
• Lead and participate in in-person events, online webinars, and school fairs.
• Track key metrics related to outreach, engagement, and conversion rates.
• Report progress and recommendations to management using Salesforce.

Required qualifications

• Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field
• Proven experience with Salesforce or similar CRM tools
• Demonstrated ability to operate independently and manage complex projects
• Deep understanding of communication strategies for specific demographics, cultures, and ethnicities
• Experience navigating public and community health and school-based systems
• Experience in cold outreach, relationship building, and developing high-touch nurture campaigns
• Proficiency in utilizing online platforms and research methods to source contacts
• Strong organizational skills and ability to track and report on performance metrics
• Excellent interpersonal and communication skills, both written and verbal
• Comfortable with public speaking and event participation
• Must be based in California and have reliable transportation
• Must be able to lift up to 25 lbs, stand for 4–6 hours, and attend outdoor events in various weather conditions

Nice to have

• Bilingual proficiency in Spanish
• Knowledge of pediatric mental health, early childhood development, public or community health, community needs and related services

Benefits

• Medical, Dental, Vision
• Long-Term Disability
• Life Insurance
• Flexible Spending Account
• 401k
• 14 Company Holidays
• Paid time off
• Paid sick days
• Parental leave
• Health and Wellness Stipend
• Professional Development Reimbursement

About the company

Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18. Based in Palo Alto, it provides virtual and in-person outpatient services.