Senior User Acquisition Manager

The role

The Senior User Acquisition Manager will build, launch, and optimize paid media campaigns across various performance channels. This hands-on role involves managing budgets, analyzing performance metrics, and working with creative teams to optimize ad angles.

What you will do

• Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms
• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing
• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance
• Identify what is working, what is wasting budget, and what needs to be tested next
• Work with creative teams to turn performance data into new ad angles and creative briefs
• Monitor campaigns daily and prepare weekly performance insights
• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling
• Support client-facing strategy when needed

Required qualifications

• 4+ years of hands-on paid media or user acquisition experience
• Strong experience managing campaigns in Meta Ads and Google Ads
• Working knowledge of TikTok Ads
• Strong understanding of tracking, attribution, pixels, events, UTMs, GA4, MMPs, or similar tools
• Ability to explain performance clearly: what happened, why it happened, and what to do next
• Strong written English
• Comfortable working remotely with daily accountability

Nice to have

• Experience with Snapchat Ads, LinkedIn Ads, programmatic, or mobile ad networks
• Experience with mobile apps, gaming, AI/SaaS, fintech, e-commerce, or iGaming
• Experience with AppsFlyer, Adjust, Singular, Firebase, Looker Studio, or Supermetrics
• Experience using AI tools for reporting, analysis, research, or workflow automation
• Experience managing multiple client accounts at once

About the company

Hellyeah AI is an AI-first performance marketing company working with mobile apps, gaming, AI/SaaS, fintech, e-commerce, and iGaming clients.