Director, Performance Marketing

The role

You will own the performance marketing strategy to accelerate signups and expand brand awareness. You will manage paid channels, evaluate new channel investments, and partner with Sales and RevOps to connect spend to revenue.

What you will do

• Own performance marketing strategy for paid, lifecycle, and conversion channels.
• Manage ad copy, creative, bidding strategy, and budget allocation across paid search and display.
• Identify and evaluate new channel investments like paid social, affiliate, direct mail, and OOH.
• Partner with Sales and RevOps to connect paid spend to pipeline and revenue.
• Work with content, social, SEO, and AEO to align paid and organic acquisition.
• Represent the performance marketing point of view regarding the paid landscape.
• Define how the company shows up in AI-driven discovery and LLM-based answers.
• Build the roadmap for the performance marketing function and future headcount.

Required qualifications

• At least 7+ years in performance or growth marketing.
• Experience owning strategy for a B2B SaaS company.
• Significant experience in paid/performance marketing strategy for B2B SaaS.
• Expertise across paid channels and search landscape benchmarks (PPC, CPM, ROAS).
• Strong analytical skills with experience in Google Analytics, Google Tag Manager, and attribution platforms.
• Ability to run rapid experimentation and adapt strategy based on data.
• Daily use of AI tools to improve output.
• Excellent verbal and written communication skills for a remote, async organization.

Nice to have

• Experience managing an agency
• Experience managing direct reports

Benefits

• Competitive salary with an internal, transparent salary formula
• Flexible time off
• 12 weeks of fully paid parental leave
• Home office stipend
• Co-working stipend up to $300 a month
• Yearly professional development stipend of $1,800
• Top tier health insurance for U.S. or Canada residents and dependents

Before you apply

• Only able to hire in the United States
• Do not sponsor visas
• Teammates must already be authorized to work from their home country
• Do not utilize AI assistants live on interviews

About the company

Help Scout is a remote team of 120+ teammates that provides support software designed to treat customers like people. The company is building AI to help teams focus on customer experience.