Demand Generation Manager

The role

The Demand Generation Manager will lead full-funnel marketing programs to drive pipeline and revenue growth across global enterprise and telecom segments. You will own the strategy, execution, and measurement of paid, digital, and campaign operations.

What you will do

• Own the demand generation strategy to hit pipeline targets in focus regions.
• Build and run integrated campaigns combining paid media, content, and web experiences.
• Define and update target account lists and build strategic segments.
• Use data and experimentation to improve conversion rates, ROI, and marketing efficiency.
• Maintain a dedicated test pool of channels and programs.
• Own ROI reporting by connecting spend to pipeline and revenue.
• Partner with demand agency to optimize budget, creative testing, and media performance.

Required qualifications

• 4-6 years in demand generation, growth marketing, or performance marketing for a B2B SaaS company
• Proven success driving measurable pipeline and ARR through multi-channel campaigns
• Ability to translate data into strategy, and strategy into cross-functional action
• Documented experience building AI tools to enable or augment demand workflows
• Deep understanding of digital acquisition (Google, LinkedIn, Programmatic) and funnel analytics

Nice to have

• Strong eye for ad creative, with experience providing clear creative briefs and constructive feedback
• Hands-on comfort with Salesforce, HubSpot, and analytics tools
• Strong project management and prioritization skills in fast-moving environments

Benefits

• Equity Compensation
• L&D budget

About the company

Hiya helps businesses create trusted calling experiences through products supporting branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities.