Senior Web Marketing Manager

The role

The Senior Web Marketing Manager will lead the website strategy and roadmap to drive traffic, engagement, and pipeline. This role involves owning the conversion-rate-optimization program and managing web properties for an AI-enabled buyer's journey.

What you will do

• Own and lead Hiya's website strategy and roadmap.
• Build and run the CRO program including A/B testing and personalization.
• Translate campaign and positioning strategy into landing pages.
• Champion mobile and desktop experiences, messaging clarity, and accessibility.
• Own SEO and GEO strategy and keyword targets.
• Manage website localization and regional performance.
• Build reporting that ties web performance to pipeline.
• Partner with GTM Engineering, Demand Gen, PMM, Product, and Design.

Required qualifications

• 5-7 years in website marketing, digital/growth marketing, or web conversion management.
• Proven track record running CRO and experimentation programs.
• Hands-on experience with CMS (Sanity or comparable), Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, and HubSpot.
• In-depth understanding of SEO / SEM with technical SEO and performance optimization experience.
• Web analytics and attribution fluency.
• Working proficiency with HTML, CSS, and JavaScript.

Nice to have

• Strong web design and UX sensibility across mobile and desktop
• Experience with localization tools (e.g., Weglot, Smartling, Welocalize)
• Creativity and resourcefulness with proven consultative leadership
• Performance- and analytics-driven
• Care deeply about the future of the web and customer experience
• Can translate brand and positioning into web experiences that convert
• Think in systems

Benefits

• Equity Compensation
• L&D budget

About the company

Hiya helps businesses create trusted calling experiences through products like branded business calling, trusted caller identity, and voice security. The company focuses on making business calls more trusted, useful, and effective.