GTM Content / Copywriter

The role

You will own the written voice of Higgsfield across B2B and brand channels. You will write sales decks, landing pages, LinkedIn posts, launch campaigns, and ad creative.

What you will do

• Write copy for sales decks, one-pagers, and vertical pitch materials.
• Prepare copy for events, partner presentations, and program materials.
• Own landing page, case study, and website copy.
• Build messaging for product launches across web, social, email, and paid.
• Ghostwrite and edit LinkedIn content for the company and leadership.
• Write ad and social creative copy and briefs for designers and video creators.
• Develop and maintain positioning, messaging frameworks, and a brand voice guide.
• Test messaging and iterate based on performance data.

Required qualifications

• 3+ years of copywriting experience, ideally B2B SaaS, tech, or a creative or marketing agency.
• Exceptional written English: concise, confident, and persuasive, with a strong command of business communication.
• A portfolio that shows range: sales or enterprise materials, web copy, and social or thought leadership content.
• Ability to understand a technical product (AI video and image generation) and explain it in terms of business outcomes.
• Comfort switching voices: enterprise buyer, creative professional, founder or executive.
• Fast execution: you take feedback well, iterate quickly, and don't wait for perfect.
• Strong self-editing and attention to detail.

Nice to have

• Experience in AI, generative media, or creative tools.
• Russian language skills.
• Experience with localization or writing for international markets (e.g., Japan, MENA, Central Asia).
• Familiarity with HubSpot, Figma, or Notion.
• Understanding of performance marketing and conversion copywriting.

Benefits

• Competitive salary in USD.
• Relocation to Almaty from anywhere: we sponsor and process your work permit, cover your flights, and provide temporary housing while you settle in.

About the company

Higgsfield AI is a generative AI company building at the frontier of AI-powered video creation and next-generation creative tools.