Director of Demand Generation

The role

The Head of Demand Generation will build and scale a global demand generation engine. This role involves owning strategy and execution across digital channels, paid media, ABM, events, and partnerships to drive pipeline for enterprise and self-serve motions.

What you will do

• Develop and execute demand generation strategy for enterprise and PLG motions.
• Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
• Create scalable account-based marketing programs targeting enterprise customers and strategic accounts.
• Optimize lead generation, conversion, and pipeline velocity.
• Launch and iterate campaigns using data-driven experimentation.
• Partner with Product Marketing to translate product launches and customer stories into campaigns.
• Collaborate with Growth Marketing on messaging and customer journeys.
• Support field marketing initiatives, executive events, and industry conferences.
• Define KPIs and build reporting around pipeline, attribution, CAC, conversion rates, and ROI.
• Work with Sales, Customer Success, and Revenue Operations to align campaigns and processes.

Required qualifications

• 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
• Proven track record of building programs that generate measurable pipeline and revenue.
• Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
• Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
• Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
• Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
• Hands-on operator who enjoys building from scratch while thinking strategically.
• Excellent written and verbal communication skills.

Nice to have

• Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.)

Benefits

• Medical, dental, and vision insurance
• Competitive 401(k) retirement plan with company matching
• Stock option program

About the company

Higgsfield AI is a generative AI company building AI-powered video creation and next-generation creative tools. It has an annual revenue run rate of $500M and 25M+ users worldwide.