Regional GTM Director, France

The role

This senior individual contributor will lead commercial growth across the French market. You will develop enterprise relationships, drive new customer acquisition, and expand strategic accounts for the Higgsfield AI platform.

What you will do

• Own the French territory and deliver against revenue targets.
• Develop and execute territory strategies to acquire new enterprise customers and expand existing relationships.
• Manage complex, multi-stakeholder sales cycles from prospecting through contract execution.
• Forecast pipeline and revenue while maintaining CRM discipline.
• Develop trusted relationships with C-level executives, marketing leaders, creative teams, and digital transformation stakeholders.
• Position Higgsfield as a strategic AI partner.
• Represent Higgsfield at customer meetings, industry events, conferences, and executive briefings.
• Collaborate with Product, Marketing, Customer Success, Legal, and Solutions teams.
• Provide market intelligence and customer feedback to influence product roadmap and go-to-market strategy.
• Build brand awareness and strategic partnerships across the French AI, advertising, media, and enterprise ecosystem.

Required qualifications

• 8–12 years of enterprise SaaS, AI, cloud, MarTech, AdTech, or related technology sales experience.
• Proven history of consistently exceeding enterprise sales quotas.
• Experience selling into large enterprise organizations and navigating complex procurement processes.
• Strong executive presence with exceptional communication and relationship-building skills.
• Deep understanding of the French business landscape and enterprise buying process.
• Experience managing long, consultative sales cycles.
• Highly entrepreneurial with the ability to build territory strategy independently.
• Strong collaboration skills across cross-functional global teams.
• Native or fluent French and professional English proficiency.
• Experience selling AI, generative AI, creative technology, marketing technology, advertising technology, or media platforms.
• Existing network across French enterprise brands, agencies, media organizations, and technology leaders.
• Experience working within a high-growth startup environment.

Nice to have

• Knowledge of PLG and enterprise sales motions.
• Experience with Salesforce, HubSpot, or similar CRM platforms.

About the company

Higgsfield AI is a generative AI company building AI-powered video creation and next-generation creative tools.