Senior Public Relations Manager - Consumer, Influencer & Entertainment

The role

This leader will define and lead the global consumer communications strategy. You will own the public narrative across consumer media, creator culture, entertainment, lifestyle, technology, and social influence.

What you will do

• Develop and execute Higgsfield's global consumer PR strategy.
• Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments.
• Position Higgsfield as the leading consumer AI platform through proactive storytelling.
• Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media.
• Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners.
• Identify cultural moments where Higgsfield can authentically participate.
• Support creator launches, exclusive collaborations, and high-profile partnerships.
• Develop VIP engagement strategies surrounding major product announcements.
• Curate in person and virtual events to drive relationship building, social media and earned media coverage.
• Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers.

Required qualifications

• 7-12 years of communications or public relations experience.
• Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies.
• Deep relationships across consumer technology and entertainment media.
• Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems.
• Exceptional storytelling and messaging abilities.
• Experience leading global product launches.
• Comfortable operating in fast-moving startup environments.
• Strong executive communications skills.

Nice to have

• Agency management experience preferred

Benefits

• Base Salary: $180,000 - $210,000
• Equity
• Comprehensive benefits package

About the company

Higgsfield AI is a generative AI company building at the frontier of AI-powered video creation and next-generation creative tools.