Product Manager (Product Growth)

The role

You will join the Product Growth team to own the Lifecycle vertical. You will manage conversion, retention, and engagement to turn users into paying subscribers and habitual users.

What you will do

• Own conversion and activation including onboarding flows, paywalls, and aha-moment design
• Build engagement systems and in-product communication like tasks, streaks, rewards and notifications
• Own churn end-to-end including voluntary and involuntary churn
• Run winback as a system through offer architecture and channel orchestration
• Drive expansion and additional revenue through upsells, plan upgrades and credit top-ups
• Go deep on users and data through behavioral segmentation and cohort deep-dives
• Work closely with analysts to turn data insights into product decisions
• Understand unit economics and how changes affect the business

Required qualifications

• Proven personal contribution to scaling a business
• Track record of owning conversion, retention, engagement or monetization metrics
• Strong data skills including cohorts, retention curves and segmentation
• Ability to build your own queries
• Hands-on experience with unit economics and shaping business strategy
• Measurement discipline with frequent experiments and honest attribution
• Fast thinking to get up to speed on new context quickly

Nice to have

• Founding or entrepreneurial experience
• Zero-to-one experience launching and growing a product
• Track record of at least 4x year-over-year growth driven by decisions
• Background in consumer AI, subscriptions, gaming or a credits-based economy
• Experience with payments, payment recovery tooling or CRM/lifecycle platforms

Benefits

• Competitive compensation in USD
• Meaningful equity
• Relocation support to Almaty
• Company-provided equipment
• Meals
• Transportation
• Other office benefits

Before you apply

• Recruiter screen
• Product case
• Take-home assignment
• Defense
• Final interview

About the company

Higgsfield.ai is a generative AI platform where creators produce video, images and interactive content. The company is a hyper-growth business with a $5B valuation.