Growth Lead

The role

You will run the GTM experiment loop for a new self-serve business. You will design tests, build landing pages and automation, and interpret results to scale successful experiments.

What you will do

• Design and run rapid growth and PLG experiments across acquisition, activation, and conversion
• Build landing pages, tooling, tracking, and automation for tests
• Instrument the self-serve funnel to identify drop-off points
• Interpret results and make kill-or-scale decisions
• Document and share experiment results
• Move people and effort behind successful experiments
• Partner with the Applications team and marketing to turn ideas into live tests

Required qualifications

• Experience shipping growth experiments end to end, ideally in a PLG or self-serve product
• Hands-on technical skills including writing code and working with analytics, automation, and AI tooling
• Marketing instinct
• Strong analytical judgment
• Preference for speed over polish
• Comfort with ambiguity and ability to work with limited direction
• Strong sense of ownership over work and results

Nice to have

• Experience building for or selling to homebuilders, or working in construction or AEC software

Benefits

• Competitive salaries
• Significant equity
• Medical coverage
• Dental coverage
• Vision coverage
• Flexible PTO
• Maternity/paternity leave for full-time U.S based employees
• Short and long-term disability plans
• 401K
• Home office stipend
• Support for ongoing L&D

About the company

Higharc is a VC-backed startup that is changing how new homes are designed and built. The founding team has shipped products for Autodesk, Electronic Arts, Nike, and Apple.