Marketing Manager

The role

You will lead the marketing function by shaping the company story and building the sales pipeline. You will manage content creation, social channels, trade shows, and digital performance. This role involves using generative AI to drive marketing workflows and experiments.

What you will do

• Shape how PPO talks about itself alongside leadership
• Translate complex technology into stories for plant managers and executives
• Create and publish content including website pages, blogs, case studies, videos, and social posts
• Own social channels including LinkedIn, YouTube, X, Facebook, and Google Business Profile
• Manage the Business Development program and marketing campaigns
• Drive sales enablement and equip the team with tools and resources
• Plan and run account-based and email campaigns
• Own organic and paid search (SEO and SEM)
• Run the trade show and events program end to end
• Lead public relations and government relations

Required qualifications

• 5 to 8+ years in marketing, ideally in B2B with a long, complex enterprise sales cycle
• Track record of building and delivering marketing plans in a fast-moving, entrepreneurial company
• Experience building or running a BDR or SDR program, or partnering closely with one
• Strong writing and content skills
• Hands-on skill across digital marketing: SEO, SEM, email, marketing automation, social and analytics
• Experience planning and running large, complex trade shows
• Experience in public relations and government relations
• Hands-on use of tools such as Salesforce, Mailchimp or HubSpot, WordPress, Hootsuite, Leadfeeder and Wistia
• Hands-on use of generative AI tools in daily work
• Excellent project management and organization

Nice to have

• Experience in the food, food processing, agriculture or industrial technology industries
• Experience marketing complex hardware or software products to technical buyers
• Video production or editing skills
• Grant writing experience

Benefits

• Real impact
• Room to build
• Open culture
• Flex days on top of your vacation
• Competitive health, dental and vision coverage for you and your dependents
• Flexible work
• Courses, conferences and new experiences are encouraged and supported
• Annual team charity fundraiser

Before you apply

• We use AI tools to support our recruitment process
• Every rejection decision is made by a human

About the company

P&P Optica (PPO) combines advanced hardware, software and very large datasets to make the food we eat safer and better. Their inspection systems help food processors catch problems in meat plants across Canada, the US, Europe and Australia.