SEO Content Writer

The role

This person will research, write and optimize search-focused content for OSG's blogs, product pages and website, following assigned briefs and the OSG style guide. They will also repurpose content for social media and help maintain the content calendar and WordPress site, working with the Senior Digital Marketing Strategist.

What you will do

• Research assigned topics and keywords using Screaming Frog, Ahrefs, Semrush, or similar tools
• Write long-form and short-form blog posts, product pages and product descriptions from content briefs
• Apply on-page SEO, AEO and GEO best practices before submitting content for review
• Publish approved content in WordPress on the content calendar schedule
• Audit existing pages and recommend which to update, consolidate or remove
• Rewrite and re-optimize approved pages to current SEO best practices
• Flag pages that may need technical SEO improvements and escalate to the Senior Digital Marketing Strategist
• Repurpose published content into social posts and schedule and post them once approved
• Maintain the content calendar and routine WordPress administration tasks
• Build graphics in Canva for web and social content

Required qualifications

• 1–2 years of SEO experience, including co-op placements, internships or academic coursework
• Working familiarity with SEO tools such as Screaming Frog, Ahrefs or Semrush
• Strong writing across long-form and short-form blog posts, product pages, technical writing and social media
• Working knowledge of current SEO best practices, including AEO and GEO

Nice to have

• Education in marketing, communications or a related field
• French language skills
• Familiarity with health and safety, regulated industries, or the adult learning and education sector

Before you apply

• This is a current, open position, and OSG uses AI tools to help organize applications and identify early matches; every rejection decision is made by a human
• The opportunity is offered through HighlightTA, the on-demand talent team supporting OSG's growth

About the company

OSG is a national leader in workplace health and safety, delivering training, consulting and software solutions across Canada. It helps organizations reduce risk and build strong safety cultures.