Lifecycle and Email Marketing Specialist

The role

This person will plan, build, send and optimize email campaigns and automated lifecycle workflows. They will also help maintain the HubSpot platform, its Salesforce integration and email deliverability for OSG's marketing programs.

What you will do

• Plan, write, design, build and send email campaigns within the approved channel strategy
• Build, run and maintain always-on automated workflows triggered by CRM criteria
• Build and run the implied-consent lifecycle program within the CASL consent framework
• Build and maintain segments and lists that trigger campaigns and automations
• Build HubSpot segments and buying-signal alerts for Sales and Client Success
• Administer HubSpot day to day and implement new tools as adopted
• Monitor the Salesforce to HubSpot sync and execute approved field and mapping changes
• Maintain and improve email deliverability across the OSG ecosystem
• Audit, write and deploy transactional and operational email sent from the CRM
• Report KPIs and revenue attribution weekly, monthly and quarterly, and run A/B tests

Required qualifications

• Email and lifecycle marketing experience, including end-to-end ownership of a marketing automation platform such as HubSpot
• Strong written communication skills for clear, engaging B2B marketing content
• HubSpot proficiency
• Hands-on experience using Salesforce CRM to manage customer information, workflows and marketing data

Nice to have

• Working knowledge of CASL
• Omnichannel campaign experience
• French language skills
• SMS marketing experience
• Experience using AI agents and AI tools in marketing workflows
• Experience with HubSpot tools beyond those described
• Programming or development experience
• Familiarity with health and safety, regulated industries, or the adult learning and education sector

Before you apply

• HubSpot certification is an asset
• Equivalent combinations of other CRM, email and lifecycle platforms will be considered
• OSG uses AI tools to organize applications and identify early matches, but every rejection decision is made by a human

About the company

OSG is a national leader in workplace health and safety, delivering training, consulting and software solutions across Canada. It helps organizations reduce risk, meet regulatory requirements and build strong safety cultures.