Paid Media Influencer Analyst

The role

You will source, edit, launch, and measure influencer-driven ads across multiple product categories. You will work with the influencer and paid media teams to optimize content for conversion on Meta and TikTok.

What you will do

• Partner with the Influencer/Creator team to source and vet creators.
• Write and guide paid media influencer briefs and edits.
• Set up and launch influencer ads via Meta Partnership Ads and TikTok Spark Ads.
• Manage and optimize live influencer ad campaigns, budget pacing, and audience testing.
• Measure and report on influencer ad performance.
• Build a system for tracking creator relationships, whitelisting status, and performance history.
• Apply paid media amplification best practices to influencer content.
• Feed performance learnings back to the Influencer team.
• Partner with Legal and Medical to ensure content meets healthcare marketing compliance requirements.

Required qualifications

• Experience working directly with an influencer team guiding content toward conversion-focused paid outcomes.
• Hands-on experience with Meta Partnership Ads/branded content tools.
• Hands-on experience running TikTok Spark Ads off creator organic posts.
• Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok.
• Experience in ecommerce or direct-to-consumer paid social.
• Analytical skills to manage budget, measure performance, and optimize toward efficiency targets.
• Strong cross-functional collaboration skills.
• Comfort with lightweight content editing/review.

Nice to have

• Experience in telehealth, healthcare, wellness, or another regulated or highly-compliant advertising category.
• Familiarity with influencer/creator management platforms (e.g., Grin, Aspire, CreatorIQ).
• Basic video editing skills (CapCut, Premiere, or similar).
• Experience testing and scaling UGC or creator content beyond influencer-specific programs.

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO
• Company holidays
• Quarterly mental health days
• Comprehensive health benefits including medical, dental & vision
• Parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

About the company

Hims & Hers is a health and wellness platform that provides access to personalized, affordable healthcare. It is a public company traded on the NYSE.