Quality Assurance Associate Manager, Growth Marketing Operations

The role

This role involves testing, diagnosing, and optimizing marketing campaigns across email, SMS, push, and in-app messaging. You will work with marketing, CRM, and data teams to ensure campaign execution and evolve QA toward automated and AI-assisted workflows.

What you will do

• Develop and execute test plans for marketing campaigns and audience segmentation logic.
• Validate dynamic content, personalization rules, event triggers, and data accuracy.
• Identify, document, and track issues related to segmentation and execution failures.
• Investigate live campaign issues using platform logs and performance data.
• Collaborate with marketing operations, CRM, and data teams to troubleshoot errors.
• Validate webhook integrations, API connections, and cross-channel marketing triggers.
• Ensure audience segmentation accuracy and data integrity.
• Use SQL or marketing analytics tools to verify segmentation logic.
• Validate tracking parameters to ensure correct performance reporting.
• Develop QA checklists, testing procedures, and best practices.

Required qualifications

• Bachelor's degree in Computer Science, Computer Engineering or related field of study.
• 2+ years of experience in QA, marketing operations, or CRM platform testing.
• 2+ years of hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud).
• 2+ years of having a strong understanding of email, SMS, push, and in-app messaging campaigns.
• Familiarity with segmentation logic, audience targeting, and personalization strategies.
• Ability to analyze campaign performance data using Google Sheets, Looker, or Mode Analytics.
• Excellent debugging and troubleshooting skills.
• Experience working cross functionally with marketing, CRM, and analytics teams.
• Demonstrated curiosity about AI and automation.

Nice to have

• Basic SQL skills to analyze campaign data and investigate segmentation issues.
• Experience using Postman, Retool, or similar API testing tools.
• Familiarity with QA automation tools or scripting languages (Python or JavaScript).
• Understanding of direct mail QA processes and print vendor integrations.
• Knowledge of email deliverability best practices, sender reputation management, and campaign performance monitoring.
• Experience in fast-paced, agile marketing environments with rapid iteration cycles.
• Experience experimenting with AI tools, prompt-based workflows, or automation assistants.
• Familiarity with human-in-the-loop QA approaches.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Help with gender-affirming care.
• Tools for family and fertility planning.
• Travel reimbursements if healthcare isn't available where you live.
• Traditional or Roth 401k retirement plan options with a 2% company match.
• Modern life stipends for learning and development.
• Discounted company stock through ESPP.

About the company

Hinge Health uses technology to scale and automate the delivery of healthcare for musculoskeletal (MSK) conditions. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore.