Product Marketing Manager, New Verticals

The role

You will lead product marketing for new expansions by owning GTM strategy and execution. You will partner with Health Services and Client Success to support health-plan approvals and drive client adoption of new offerings.

What you will do

• Own GTM strategy and execution including positioning and launch planning
• Build slides, write messaging, and lead live enablement
• Create messaging, FAQs, and objection-handling resources
• Support health-plan approvals and client conversations
• Drive client readiness and adoption for new offerings
• Establish adoption measures and use feedback to improve messaging
• Align positioning, audiences, and launch milestones with the product roadmap
• Keep cross-functional partners and leadership informed on progress and risks

Required qualifications

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes
• Demonstrated ability to create clear messaging and presentation materials
• Ability to deliver live enablement for business or client-facing teams
• Experience leading cross-functional work from planning through execution
• Experience influencing partners without direct authority

Nice to have

• Product marketing experience in healthcare, digital health, or another complex, evidence-based category
• Experience working with benefit managers, health plans, or healthcare services teams
• Experience enabling sales, client success, or partnership teams to drive adoption
• Experience translating clinical or technical information into differentiated, business-relevant positioning
• Experience measuring adoption and using customer feedback to improve go-to-market execution

Benefits

• Medical, dental, and vision coverage
• Gender-affirming care help
• Tools for family and fertility planning
• Travel reimbursements if healthcare is not available where you live
• Traditional or Roth 401k retirement plan options with a 2% company match
• Learning and development stipends
• Discounted company stock through ESPP

About the company

Hinge Health uses technology to scale and automate the delivery of healthcare for musculoskeletal (MSK) conditions and other areas. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore.