Associate Growth Marketing Manager, Paid Search

San Francisco-HQ, Remote. Posted 24 days ago

The role

You will own the paid search channel end to end by building, launching, and managing campaigns across Google Ads and Microsoft Advertising. You will translate product and audience insights into channel strategy and experimentation roadmaps.

What you will do

Build, launch, and manage campaigns across Google Ads and Microsoft Advertising
Translate insights from product launches and audience research into channel strategy
Design tests on messaging, ad formats, and other ad features
Create playbooks, reporting, and automation including AI-assisted workflows
Create regular performance reporting on pacing, efficiency, and test results
Serve as point of contact with Google account representatives
Work with the creative team on developing ad creative
Work with Data Science on tracking and measurement
Collaborate with the broader Growth team on acquisition strategy

Required qualifications

3+ years of experience managing paid search campaigns
Hands-on Google Ads work managing bid settings, campaign structure, and keyword research
Proven track record of managing meaningful budgets and hitting acquisition growth and efficiency goals
Experience using Mode, Mixpanel, Google Analytics or similar tools to build reports and analyze performance

Nice to have

Proven success managing a large paid search program, with budgets of at least $3 million annually
Demonstrated use of Claude Code, Codex, or similar tools to build workflows
Working knowledge of SEO and AEO and how they intersect with paid search
Experience running structured tests on ad copy, landing pages, and other campaign settings
Hands-on Microsoft Advertising campaign management
A track record of testing emerging ad formats, including ChatGPT Ads
Background in healthcare or another regulated industry

Benefits

Medical, dental, and vision coverage
Help with gender-affirming care
Tools for family and fertility planning
Travel reimbursements if healthcare isn't available where you live
Traditional or Roth 401k retirement plan options with a 2% company match
Modern life stipends for learning and development
Discounted company stock through ESPP

About the company

Hinge Health uses technology to scale and automate the delivery of healthcare for musculoskeletal (MSK) conditions. The company is headquartered in San Francisco.