Paid Media Specialist

The role

You will own and manage paid media campaigns across Meta Ads, Google Ads, Snapchat, and YouTube for a US-based wellness brand. You will monitor performance, execute A/B testing, and analyze data to improve CAC and ROAS.

What you will do

• Own and manage paid media campaigns across Meta Ads, Google Ads, Snapchat and YouTube
• Monitor daily campaign performance and implement optimizations
• Design and execute structured A/B testing frameworks
• Analyze and reconcile in-platform data against back-end sales data
• Collaborate with the creative team to brief and evaluate ad creatives
• Rebuild and scale Google Ads Search campaigns and support Merchant Center approval
• Work closely with the data team to maintain and improve performance dashboards
• Navigate platform compliance requirements specific to the industry
• Identify performance gaps and recommend strategic adjustments to the Head of Paid Media

Required qualifications

• Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
• Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
• Strong experimental mindset with experience designing, running, and documenting structured ad tests
• Proficiency in Google Ads including Search, Display, and Performance Max
• Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms
• Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools
• Ability to identify and resolve discrepancies between platform data and back-end sales data
• Highly organized, self-directed, and comfortable operating in a lean, remote team environment
• Strong written and spoken English
• Must have prior remote work experience
• Fluent with remote collaboration tools and platforms such as Slack, Zoom, Google Workspace, Asana, or similar
• Ideally worked with US or UK-based companies

Nice to have

• Experience working in regulated or restricted advertising categories
• Familiarity with Merchant Center and Google Shopping
• Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio
• Background in DTC or e-commerce performance marketing

Before you apply

• Applications without prior remote work experience will not be considered
• You must complete the application form in full
• You will be required to record a video as the first step of the interview process

About the company

Hire Hangar connects top talent with vetted employers, competitive pay, and real growth opportunities.