Paid Ads/Programmatic Specialist

The role

This individual contributor role focuses on hands-on campaign execution, optimization, and reporting. You will manage campaigns across Google Ads, Meta Ads, and Google Local Services Ads while collaborating with external partners.

What you will do

• Manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads
• Support planning and optimization of upper-funnel campaigns with external Programmatic and CTV vendors
• Coordinate targeting, messaging, budgets, and performance feedback with partners
• Implement, monitor, and troubleshoot conversion tracking using GA4 and Google Ads
• Apply automated bidding and conversion optimization strategies
• Analyze campaign performance to identify trends and optimization opportunities
• Assist with testing and evaluation of new lead-generation platforms
• Document workflows, optimization processes, and best practices
• Collaborate with internal teams to align paid media execution and reporting
• Stay current on platform updates, policy changes, and industry best practices

Required qualifications

• Hands-on experience managing Google Ads campaigns
• Working knowledge of GA4, conversion tracking, and attribution fundamentals
• Experience working in an Agency environment
• Experience using automated bidding and conversion-focused strategies
• Strong analytical skills and comfort interpreting performance data
• Experience managing Meta Ads campaigns, including basic creative testing
• Prior remote work experience is required
• Demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar
• Experience working with US- or UK-based companies

Nice to have

• Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners
• Experience with Google Local Services Ads (LSA)
• Familiarity with WhatConverts or similar lead-tracking platforms
• Working knowledge of Google Tag Manager
• Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.)
• Exposure to AI or automation tools used in paid media workflows

About the company

Hire Hangar connects top talent with vetted employers. They offer competitive pay and real growth opportunities.