SEO Lead

The role

The SEO Lead will own SEO strategy and execution for a portfolio of clients. This role involves managing local SEO, Google Business Profile, content direction, technical SEO, and link building coordination.

What you will do

• Own SEO strategy and execution for a portfolio of clients.
• Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
• Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
• Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
• Improve GBP rankings across primary and surrounding service cities.
• Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
• Conduct city-level keyword research and local expansion planning.
• Build content plans for service pages, location pages, blogs, and topical authority clusters.
• Coordinate link acquisition activities including citations, outreach, partnerships, and placements.
• Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.

Required qualifications

• 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
• Proven success improving local SEO performance.
• Experience improving Google Business Profile rankings and local visibility in competitive markets.
• Familiarity with multi-location SEO structures.
• Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
• Strong proficiency in WordPress.
• Ability to produce clear documentation, briefs, action plans, and performance reporting.
• Strong organization and time management with the ability to manage multiple client campaigns.
• Prior, professional remote work experience.
• Fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar).

Nice to have

• Experience with CRMs and marketing stacks.
• Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.
• Experience with structured data/schema implementation and validation.
• Experience mentoring junior SEO specialists or coordinating contractors/vendors.
• Ideally, you’ve supported US- or UK-based teams/clients.

Before you apply

• Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.
• You will be required to record a video.
• If you do not record a video, we will not be able to consider you for ANY open roles.

About the company

Hire Hangar connects top talent with vetted employers, competitive pay, and real growth opportunities. You will work with fast-growing global companies.