Growth Marketing Manager - BPO

South Africa, Remote. Posted 10 days ago

The role

The Growth Marketing Manager will lead marketing strategy and execution for a business process outsourcing company. This role involves owning brand and demand generation efforts in a service-based environment.

What you will do

Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
Plan, launch, and manage paid campaigns on Meta Ads and Google Ads
Set up audience targeting, retargeting, and lookalike audiences
Create and A/B test ad copy, creatives, and landing pages
Manage ad budgets and bidding strategies
Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4
Oversee content creation, brand messaging, and positioning across digital channels
Manage social media presence, website content, and email marketing initiatives
Collaborate with sales and leadership to align marketing efforts with business development goals
Track and report on marketing KPIs, campaign performance, and ROI

Required qualifications

Direct experience working as a Marketing Manager for a BPO company itself
Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting
Hands-on experience running and optimizing Meta Ads and Google Ads campaigns
Strong written and spoken English with a clear, professional, business-facing communication style
Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail
Prior remote work experience
Fluent with remote collaboration tools and platforms such as Slack, Zoom, Google Workspace, Asana, or similar
Worked with US or UK-based companies

Nice to have

Experience at a well-established BPO
Experience with LinkedIn Ads for B2B lead generation
Familiarity with marketing automation tools and CRM platforms
Experience building employer branding or recruitment marketing campaigns for a BPO

Before you apply

Complete the application form in full
Required to record a video as part of the application process

About the company

Hire Hangar connects top talent with vetted employers, competitive pay, and real growth opportunities.