Go-To-Market (GTM) Specialist

The role

A hands-on GTM Specialist will generate pipeline through inbound, outbound, and content-driven campaigns. You will work with sales and marketing to experiment with GTM strategies and optimize campaigns.

What you will do

• Execute inbound campaigns across SEO, content marketing, social media, and earned media
• Run outbound outreach through cold email, LinkedIn messaging, and light cold calling
• Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities
• Track campaign performance and optimize strategies to generate qualified pipeline
• Test and iterate on messaging, targeting, and channels to improve lead generation
• Collaborate closely with Sales and Marketing teams to refine GTM messaging and targeting

Required qualifications

• 1–4 years of experience in growth, demand generation, or lead generation roles
• Experience with inbound or outbound lead generation campaigns
• Familiarity with tools such as HubSpot, Apollo, Outreach, or Salesloft
• Prior remote work experience
• Fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar)
• Experience working with US or UK-based companies
• Strong execution mindset with the ability to run experiments and iterate quickly
• Comfortable working in a fast-paced, performance-driven environment

Nice to have

• Experience running multi-channel growth experiments
• Familiarity with SEO, content distribution, or social growth strategies
• Experience generating pipeline for B2B SaaS or tech products
• Exposure to data-driven marketing or performance tracking

About the company

Hire Hangar connects top talent with vetted employers, competitive pay, and real growth opportunities.