Head of Marketing

The role

The Head of Marketing will own marketing across a Layer 1 blockchain and its ecosystem products. You will set strategy, build a team, and drive product adoption through a product-led marketing engine.

What you will do

• Own the marketing and growth strategy across the Layer 1 and ecosystem products
• Build acquisition, activation and retention programmes for traders, developers and partners
• Define the venture narrative and create positioning and go-to-market plans
• Shape the team and establish clear accountability
• Set priorities, targets and operating model
• Lead important launches

Required qualifications

• Senior marketing leadership experience across both Web2 and Web3
• End-to-end ownership of positioning, go-to-market and growth
• Evidence of increasing users, trading volume, revenue or market share
• A strong understanding of acquisition, activation and retention
• Experience leading teams while remaining hands-on
• The ability to use data to prioritise decisions and measure results
• Experience working across both Web2 financial products and Web3

About the company

Improbable builds and scales ambitious AI and Web3 ventures shaping the next generation of the internet.