Product Marketing Manager, DEX

The role

You will shape the positioning, launches, and market story for a decentralised exchange. You will work with Product and the Head of Marketing to drive growth and adoption.

What you will do

• Own positioning and messaging across core audiences
• Craft a differentiation story and simplify technical product narratives
• Lead go-to-market activity for launches and product capabilities
• Act as an expert on the onchain derivatives and trading landscape
• Turn market intelligence into positioning and growth tactics
• Support adoption and retention through community leaderboards, yield-based rebates and referral mechanics

Required qualifications

• Solid experience in product marketing or a related role
• Meaningful hands-on experience in Web3, consumer fintech or trading products
• Experience with retail trading products or exchanges (DEX or CEX)
• Understanding of how order books and derivatives or perps work
• Track record of leading product launches end to end
• Ability to own positioning and messaging and execute go-to-market campaigns
• Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms
• Highly analytical and comfortable defining and tracking growth, retention and adoption metrics
• Comfortable operating hands-on in a fast-moving environment

About the company

Improbable builds and scales ambitious AI and Web3 ventures shaping the next generation of the internet.