Lead Product Marketing Manager

The role

You will ideate and execute B2B product marketing to drive awareness, adoption, and upsells. You will act as a storyteller by translating product launches and partnership outcomes into sales materials, case studies, and product positioning.

What you will do

• Develop and refine B2B assets including sales collateral, pitch materials, microsites, demos, case studies, and long-form content
• Support the launch of Imprint's blog by defining voice, cadence, and content strategy
• Translate product launches, partnership outcomes, and risk/data insights into partner-facing narratives
• Partner with BD, Brand, Product, Risk, and Commercial to identify and approve stories
• Build and run an AI-assisted production system for custom-made materials
• Maintain a modular messaging framework and proof-point library
• Use data tools to surface inputs for storytelling

Required qualifications

• Demonstrated track record in B2B product marketing with experience producing case studies, sales collateral, and long-form content
• Exceptional written and verbal communication
• Fintech or regulated industry background
• Proven ability to work independently and self-unblock
• Proficiency in using data to inform storytelling
• Experience running a lean PMM function

Nice to have

• Experience at B2B fintech or infrastructure companies
• Familiarity with co-brand, payments, or card program business models
• Experience building content programs from scratch
• Demonstrated ability to influence cross-functional stakeholders including legal, compliance, or risk teams

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver
• 8 weeks of paid parental leave for all new parents
• Access to industry-leading technology

About the company

Imprint helps brands grow customer lifetime value through modern credit programs and payments infrastructure. They partner with companies like Crate & Barrel, Rakuten, and Shell to launch financial products.