Partner Marketing Manager

The role

You will own the marketing strategy and growth outcomes for several of Imprint's largest co-branded credit card partnerships. You will act as the marketing leader for these partners, managing acquisition, activation, and retention across various channels.

What you will do

• Own marketing strategy, planning, execution, and performance for major co-branded partners
• Lead development of 12-month marketing roadmaps and budget allocation
• Present marketing strategy and performance to partner and internal leadership
• Design, lead, and optimize acquisition campaigns across paid and owned channels
• Develop experimentation frameworks to improve CAC, LTV, and partner-specific KPIs
• Build audience segmentation, positioning, and messaging strategies
• Partner with Lifecycle Managers and analytics to own full-funnel performance
• Serve as the senior marketing point of contact for assigned partners
• Own relationships with external vendors and lead performance management
• Own the measurement framework and reporting cadence for assigned partners

Required qualifications

• 7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech
• Track record of leading the launch and scaling of products or partnerships
• Deep technical knowledge of marketing workflows across paid and owned channels
• Experience with lifecycle campaign deployment tools like Braze
• Experience with affiliate platforms such as Impact or AWIN
• Experience with paid acquisition channels including paid social and paid search
• Strong analytical skills for diagnosing funnel performance and designing experiments
• Ability to build marketing plans and experimentation frameworks with cross-functional teams
• Ability to build trust and credibility with senior partner stakeholders
• Exceptional communicator able to translate complex objectives into marketing strategies

Nice to have

• Growth marketing depth in leading performance media campaigns end to end
• Direct mail expertise including pre-screen direct mail or ITA campaigns
• Experience working with data providers like TransUnion or Axiom and vendors like DMS
• Experience in high-growth startups or scaling marketing programs in resource-constrained environments
• Familiarity with product marketing for new product launches

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Access to One Medical
• Option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver
• 8 weeks of paid parental leave for all new parents
• Access to industry-leading technology

About the company

Imprint helps the world's best brands grow the lifetime value of their customers through modern co-branded credit programs. They combine payments infrastructure, intelligent underwriting, and customer data to create personalized experiences.